ACTIVATED CHARCOAL - naturally whitens & removes impurities. BIO-ACTIVE INGREDIENTS - A natural charcoal toothpaste with a host of bioactive and organic ingredients including soothing Aloe Vera, Activated Charcoal, Icelandic Moss and Tea Tree Oil. SOOTHING - Aloe vera can help to soothe gums and leave your mouth feeling naturally fresh, clean and invigorated. NATURAL - More than just a vibrant and interesting-looking plant, Aloe Barbadensis is also known as ‘nature’s miracle plant’ and its historical usage dates back to ancient times. VEGAN & CRUELTY FREE - None of our products or raw materials are tested on animals.